I have known John Stoj for a few years now as our sons used to be in the same class. At the end of a birthday party, he told me about the personal brand photo shoot he needed for his new service business, Verbatim Financial, a financial planning and advisory activity.
His goal is to help people needing an alternative to the Wall Street’s way of working. John had an amazing concept and needed to create visual content in line with his message, for all kinds of communications.
For the time being, the only photo on his website and social media was an old headshot… Organizing a brand shoot for Verbatim Financial was one of his top priorities.
You clients want to know you and connect
Even if you have a fantastic product or service to offer, without photos showing who you are, what you stand for and what you do, people might decide to work with someone else they feel a more immediate connection with, even before a phone call or a meeting.
Your ideal clients want to know who you are, what you do and what you stand for. They what to see how your work and perform your service or create your product.
Your clients want to engage with you – which is now a lot easier with free social media marketing!
Your ideal clients are trying to find you! Sharing images representing your business and creations which fit with your identity is key. It helps you potential client determine of you would be a good fit or not.
Brand shoot of Verbatim Financial in Atlanta GA
During our consultation, based on the questionnaire John had filled, we focused on why he needed photos and the messages he wanted to convey using them.
We spent our Verbatim Financial brand shoot morning focusing first on behind the scene of his business, showing him at work in his office, recording podcasts and having face to face and remote meetings with clients. After a few relaxed and formal headshots, we moved to more lifestyle pictures showing some of John’s hobbies.
Enjoy a few highlights from the day. Thank you so much for trusting me John, it was such a privilege to shoot for you.
I’m here to help you!
If you have any question or if you want to know more about my personal branding sessions, Contact me! I would be happy to help make the experience easy and relaxed as well as provide you with images you will be proud to share.
Here are some other blog posts with advices that might interest you:
Choose the right background for your professional Headshots
Reasons why you need professional headshots
Difference between headshots and branding pictures
Laure Pascal-Glorieux from Laure Photography is specialized in personal branding and headshots photography. Laure lives in Atlanta GA.
LEAVE A COMMENT