I’ve known John Stoj for a few years now—our sons used to be in the same class. At the end of a birthday party, he mentioned that he needed an Atlanta personal brand photo session as a financial advisor for his new business, Verbatim Financial, a financial planning and advisory service.

John’s goal is to offer an alternative to the traditional Wall Street approach. He had an amazing concept and needed visual content that would align with his values and message across all communication platforms.

At the time, the only image on his website and social media was an old headshot. Updating his branding with a professional photo session was one of his top priorities.

Your Clients Want to Know You and Connect

Even if you offer a fantastic product or service, without professional photos that show who you are, what you stand for, and how you work, potential clients may choose someone else—someone they feel more connected to at first glance, even before a phone call or meeting.

Your ideal clients want to see the real you. They want to understand what you do and why you do it. They’re curious about your work process, your personality, and your passion.

And the best part? With free social media platforms, it’s easier than ever to share that visual story and make those connections!

Sharing images that truly represent your brand helps potential clients decide whether you’re the right fit for them. Authentic brand photography builds trust and confidence before you even speak a word.

Behind the Scenes with Verbatim Financial | Brand Photo Session for financial advisor in Atlanta, GA

During our consultation, guided by a questionnaire John had filled out, we focused on why he needed the photos and the key messages he wanted to communicate.

We spent the morning capturing behind-the-scenes moments of John working in his office—recording podcasts, hosting both in-person and virtual client meetings, and interacting in a professional yet approachable way.

We also took a few relaxed and formal headshots before moving on to more lifestyle-oriented shots that reflected John’s personality and hobbies.

Highlights from the Day

Here are a few favorite moments from our brand session.
John, thank you so much for trusting me—it was such a privilege to collaborate with you and support your business vision.

I’m Here to Help You, Too!

If you have any questions or want to learn more about brand photography sessions, contact me! I’d love to help make the experience easy and enjoyable—and deliver images you’ll be proud to share.

Here are some other blog posts with advices that might interest you.

Choose the right background for your professional Headshots

Reasons why you need professional headshots

Difference between headshots and branding pictures

About Laure Photography

Laure Pascal-Glorieux from Laure Photography is specialized in personal branding and headshots photography. Laure lives in Atlanta GA.